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Is Artist Development relevant in the Music Industry?

How relevant is Artist Development in the Music Industry? There are two answers to this question it is and its not. There are so many talented unknown artists undiscovered simply because it is relevant. These unknown artists typically try to handle all their affairs by themselves. So in most cases they are not represented by a manager and lack the business side of the Music Industry. Also with good not being good enough well that doesn’t help their situation at either. What these artists fail to realize is that without proper guidance and the absence of knowledge in their field actually reduces their chances to get into the Music Industry. Just like the juggernauts in the game the decisions these unknown artist make affect their preexisting career. Now lets examine the superstars that’s already established in the Music Industry. More specifically live acts and performances. Due to the advanced technology society we live in today music engineers have made artists that can’t sing hits records. Although, I’m not pointing fingers the engineers are just doing their job and are only a small element responsible for this issue. The issue is that after these hit records are created and its touring time or the artist have to perform live their performances are horrible. Leaving millions of their fans disappointing because they now know the truth. It might don’t be a problem in the beginning of the artist career because their spending majority of their time recording but later album sales will reflect. Labels can careless about an artist bettering him-self or her-self all they care about is the numbers so Artist development is not a priority. So with that being said these artists should take initiative instead of knowing and ignoring the truth. I propose that all the artists that have this issue find the time and seek vocal coaching after all they already have the income.


Source:

Passman, D., (2009). All you need to know about the music business. New York: Free Press.

Frascogna, X., Hetherington, H., (2004). The business of artist management. New York: Random House Inc.