Becoming a manager and finding talent both can be a challenge, there isn’t a particular order for the two. It’s just professional and makes more since to start the manger process first so that the talent will take you serious. To represent an artist, there are a couple of different routes. Some people start off by being interns at an entertainment company or a management company. Some people may meet the talent and the talent will bond with them because of similar interest. They both might believe in each other and see the potential for success. So sometimes that’s how the relationship forms. Sometimes it’s the talent, they might be the smartest person the talent knows. So the talent may approach the person like ‘‘you’ve always been business savvy,’’ or ‘‘you’re great with the things that I’m not so I want you to represent me.’’ Finding the talent is the tricky part. First thing you want to do is find that talent that makes good music. I’m referring to the essence of the music. The product must be solid and have meaning if you want to have a successful term. That’s also something to take into consideration because if you’re the manager you are like the spokesman for the product. So try and find an artist that has star potential. Try and find that artist that has a special niche about them. Whether it is through their music, wardrobe or live performance. That special niche is going to make your job easier and separate your artist from the competition. Once you have a talent with the ability and a special niche the presence is there. With a little polishing the battle is half way won. Next thing to look for in a talent is do they have the drive or desire to excel. Everything isn’t always going to go according to plan. Having a talent with desire outweighs a talent with intelligence. Having a talent with drive will take you far and be able to handle obstacles better.
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