TED TALK INSPIRATION

I was looking for some inspiration on Brand Marketing on the website Ted talk and after viewing several speakers I came across one that caught my attention. The presentation was called The Greatest Ted Talk Ever Sold. A small filmmaker named Morgan Spurlock gave it. His delivery approach of his content was humorous, funny, honest and explained in the simplest form. His speech on ted was about brand marketing to make a completely sponsored film about sponsorship. So he wanted to sell the concept of brand recognition naming rights of his speech on ebay and he posted ads on Facebook and Twitter. He talked about how when he did projects he always but his self into bad situations. With the whole goal being to examine societal issues to find out what makes them engaging, interesting, entertaining. Breaking them down to be accessible to an audience. For instance he went to prison, worked at a coal mine, filmed in a war zone and ate fast food for 30 days to see the results actually happen to his body directly. After pitching his idea to over 500 plus companies about getting their brand to the masses they all turned his offer down. He later argued that isn’t that the whole objective of Brand Marketing was to get your brand the attention of millions and to the masses.  So he set out to Pittsburgh to a company called Olson Zaltman Associates to find the problem with his idea and to study his internal brand personality.  An after the study was conducted they explained to him the characteristics of his brand which happens to be an up brand. Some of the elements associated with an up brand are playful, fresh/novel, edgy/daring, adventurous, inspiring, contemporary and adventurous. He realized the problem with his pitch was transparency.  The companies turned his offer down because ultimately they had no control over the outcome of the product and it was not sure to be a successful one. So he kept moving onto other companies that were interested and received the sponsors for to make the movie about sponsorship and sold his ted talk for $7100 dollars on ebay. His final thought and words of wisdom for his audience was to encourage an embrace risk, fear, transparency and within that opportunities will come.