I like to refer to artist managers as the engine under the hood. They are the power horse of the operation. Artist managers stand in the shadows of their artist most of their entire career being the artist alter ego. That’s because it’s all about the artist and advancing them to the next level not the manager. Making the necessary moves behind the scene so that the artist appears to be perfect. If you are a jealous person then artist management is probably not the job for you. It’s the type of job where as you only get attention and acknowledgement when you make an error. Most artist managers in the music industry that are successful have a team effort mindset with a humble attitude. The quiet storm it’s a secret race trying to get to the top and doing it quietly. Giving credit when credit is due is just a phrase in the profession of artist management. Many times fans of superstars listen to their favorite artist from childhood and never know who manages their career. When it’s because of the jack-of-all-trades these artist are able to maintain and have an outstanding career. In the past a lot of artist felt an artist manager was getting paid to do nothing. Also in the past many artist managers was vindictive and conniving. They would actually use the artist to get money. Once the artist discovered that out got token advantage of enough artists to become untrustworthy. Today more contracts are being utilized and enforced so the betrayal has decrease a bit. Although the work that the artist manager does is still a mystery for some people it is clear that they play a major role. The relationship between an artist and a manager must have trust and great communication in order to succeed its like a marriage so its always a working progress.
Source:
http://www.artistshousemusic.org/videos/getting+started+with+artist+management
http://www.artistshousemusic.org/videos/artist+management
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