TED TALK INSPIRATION

I was looking for some inspiration on Brand Marketing on the website Ted talk and after viewing several speakers I came across one that caught my attention. The presentation was called The Greatest Ted Talk Ever Sold. A small filmmaker named Morgan Spurlock gave it. His delivery approach of his content was humorous, funny, honest and explained in the simplest form. His speech on ted was about brand marketing to make a completely sponsored film about sponsorship. So he wanted to sell the concept of brand recognition naming rights of his speech on ebay and he posted ads on Facebook and Twitter. He talked about how when he did projects he always but his self into bad situations. With the whole goal being to examine societal issues to find out what makes them engaging, interesting, entertaining. Breaking them down to be accessible to an audience. For instance he went to prison, worked at a coal mine, filmed in a war zone and ate fast food for 30 days to see the results actually happen to his body directly. After pitching his idea to over 500 plus companies about getting their brand to the masses they all turned his offer down. He later argued that isn’t that the whole objective of Brand Marketing was to get your brand the attention of millions and to the masses.  So he set out to Pittsburgh to a company called Olson Zaltman Associates to find the problem with his idea and to study his internal brand personality.  An after the study was conducted they explained to him the characteristics of his brand which happens to be an up brand. Some of the elements associated with an up brand are playful, fresh/novel, edgy/daring, adventurous, inspiring, contemporary and adventurous. He realized the problem with his pitch was transparency.  The companies turned his offer down because ultimately they had no control over the outcome of the product and it was not sure to be a successful one. So he kept moving onto other companies that were interested and received the sponsors for to make the movie about sponsorship and sold his ted talk for $7100 dollars on ebay. His final thought and words of wisdom for his audience was to encourage an embrace risk, fear, transparency and within that opportunities will come.   

Artist Management Associations

As a result of artist managers and self-managed artist not being well educated in the music business The Indie Managers Association (IMA) was started. Formerly the independent Music Managers Association (IMMA). It was formed in August of 2002 as a private company with the headquarters being based out in the nations capitol Washington D.C. With intentions to educate and promote independent artist managers and self –managed artist they plan to offer a solid understanding/ foundation of knowledge about the music business in an overall sense. So a more efficient business can operate smoother and achieve better results for their clients and/or themselves.

The Indie Manager Association offers information and resources such as link to other relative web sites that are valuable to artist managers and self-managed artist. The IMA also provides a directory with a list of managers for artist seeking representation. The option to buy an e-book called Artist Management Manual for $19.95 is available. The Artist Management Manual covers third-party licensing, merchandising, sponsorships, endorsements, national and international touring, international licensing, international sub-publishing, paid digital downloads, creative regional and national distribution, and more. This book is suppose to advise, address questions and problems that come about on a daily in a artist managers and self-managed artist. The roles of music managers and responsibilities are clarified so that they’re no confusion between the titles for people who don’t exactly know which role they want but wish to be in the field of Music Managers.

There is an international organization called The Association of Artist Managers (AAM) based out of Australia. The AAM work along side with other organizations in Australia in the areas of education and mentoring. By partnering with other organizations in Australia The AMM hope to strengthen the management industry in Australia for the benefit of all Australian artist.