Manager's Options of Clients

Artist managers being relevant beyond the scope of music is not too far fetch when you consider the entertainment industry overall. There are many different types of artist that needs some form of representation that sale a product or service other than music. So for the managers that work with only music artist if you find it’s not for you there are different options pertaining to clients. Managing an actor is one of them. They need someone to find them gig or a role. Not everybody can be an actor. Picking up a script remembering lines, body movement and the ability to adapt to any role is not a simple task. It’s a gift but actors make it look easy then it is. I must warn you though because of the different roles they play some actors have insecurities issues about whom they really are. The second one I would like to bring to your attention is a poet. They need someone to find venues so they can perform or land them a book deal. A positive writing skill that when it is recited is effective as an acapella. Most poets find themselves entering the realm of music becoming a songwriter. There are very similar to each other one writes to a beat and one do not. Also they can be a double threat and perform their own material or just sell it. Poets are very deep intellectual individuals and will be interesting to work with. Last but not least comedians, the people that make us laugh until we cry. It is not to be taken for granted that it is a special gift to make millions laugh about situations that is not funny and of serious a matter. They also need someone to find venues and negotiate deals on their behalf. They may be the artists you have the most fun working with. Hopefully I have opened the eyes of managers that don’t have a steady clientele in the music industry to go broader and explore the entertainment industry.

Source:  Passman, D., (2009). All you need to know about the music business. New York: Free Press. Frascogna, X., Hetherington, H., (2004). The business of artist management. New York: Random House Inc. 

Artist Qualities

When searching for talent Artist Mangers need to keep in mind that a talented artist is not enough. They are other key components that play into an artist having an explosive career and becoming a superstar. A great place to start examining an artist is to see if they have the will power and desire to withstand what the job requires. One way an artist can demonstrate this is by showing effort taking initiative completing the task giving ahead of schedule. An artist that wont work for himself or herself is probably not someone a serious manager would wont to deal with. They must be willing to first help themselves before even considering. Which leads to my next point an artist efforts also shows that they believe in what they can accomplish and their art. A balance between confident but not cocky or bigheaded needs to establish. If dealing with such a cocky individual they must be dealt with early to bring them back down to earth. A polite and tact way to do this is simply stating that if they don’t adjust their attitude both of our jobs will become increasingly harder. Some may argue that an artist can blow up over night that is a fairytale. They are not counting the preparation and time it took for that artist to develop their craft before it’s even worth listening too. Commitment plays a major role in an artist success. They will be hard times you must almost expect them, things wont always go as planned and it’s easy to lose sight of the objectives when things do take place.  Being committed is only just not throwing in the towel it’s also knowing your priorities and having them in the proper order. A lying artist wont get far in their career either they are no substitute for integrity. Reason being is if a manager represents an untruthful artist his reputation can suffer from affiliation. That is why an artist sense of values must be thoroughly assessed before agreeing to work with them. The values of the artist and the manager must line up or be similar. Last be not least professionalism goes along way and an artist should act accordingly. At the end of the day this is a business that childish ways are not taken lightly


source: Passman, D., (2009). All you need to know about the music business. New York: Free Press.