Artist Qualities

When searching for talent Artist Mangers need to keep in mind that a talented artist is not enough. They are other key components that play into an artist having an explosive career and becoming a superstar. A great place to start examining an artist is to see if they have the will power and desire to withstand what the job requires. One way an artist can demonstrate this is by showing effort taking initiative completing the task giving ahead of schedule. An artist that wont work for himself or herself is probably not someone a serious manager would wont to deal with. They must be willing to first help themselves before even considering. Which leads to my next point an artist efforts also shows that they believe in what they can accomplish and their art. A balance between confident but not cocky or bigheaded needs to establish. If dealing with such a cocky individual they must be dealt with early to bring them back down to earth. A polite and tact way to do this is simply stating that if they don’t adjust their attitude both of our jobs will become increasingly harder. Some may argue that an artist can blow up over night that is a fairytale. They are not counting the preparation and time it took for that artist to develop their craft before it’s even worth listening too. Commitment plays a major role in an artist success. They will be hard times you must almost expect them, things wont always go as planned and it’s easy to lose sight of the objectives when things do take place.  Being committed is only just not throwing in the towel it’s also knowing your priorities and having them in the proper order. A lying artist wont get far in their career either they are no substitute for integrity. Reason being is if a manager represents an untruthful artist his reputation can suffer from affiliation. That is why an artist sense of values must be thoroughly assessed before agreeing to work with them. The values of the artist and the manager must line up or be similar. Last be not least professionalism goes along way and an artist should act accordingly. At the end of the day this is a business that childish ways are not taken lightly


source: Passman, D., (2009). All you need to know about the music business. New York: Free Press.